One of the more surprising things I’ve noticed while working on Y Combinator is how frightening the most ambitious startup ideas are. In this essay I’m going to demonstrate this phenomenon by describing some. Any one of them could make you a billionaire. That might sound like an attractive prospect, and yet when I describe these ideas you may notice you find yourself shrinking away from them.
Don’t worry, it’s not a sign of weakness. Arguably it’s a sign of sanity. The biggest startup ideas are terrifying. And not just because they’d be a lot of work. The biggest ideas seem to threaten your identity: you wonder if you’d have enough ambition to carry them through.
There’s a scene in Being John Malkovich where the nerdy hero encounters a very attractive, sophisticated woman. She says to him:
Here’s the thing: If you ever got me, you wouldn’t have a clue what to do with me.
That’s what these ideas say to us.
“Processing silicon-based solar cells requires a lot of steps,” Vosgueritchian explained. “But our entire device can be built using simple coating methods that don’t require expensive tools and machines.”
Unlike rigid silicon solar panels, Stanford’s thin-film prototype is made of carbon materials that can be coated from solution. “Perhaps in the future we can look at alternative markets where flexible carbon solar cells are coated on the surface of buildings, on windows or on cars to generate electricity,” Bao said.
The coating technique also has the potential to reduce manufacturing costs, said Stanford graduate student Michael Vosgueritchian, co-lead author of the study with postdoctoral researcher Marc Ramuz.
Las Kellies and Nelson Can live at the OCCII http://bit.ly/YsQOT9
Introduction by Robert Campbell. Princeton Architectural Press, New York 2012 Dominique Carré éditeur / Editions La Découverte, Paris 2012
Pilot and photographer Alex MacLean has flown his plane over large areas of the United States, documenting the landscape from beautiful agricultural patterns to geometric city grids. In his new book, he directs his lens at the rooftops of New York City, showing the great complexity and life of the roofs of New York’s buildings. Depicting not only the city’s famous water towers, but pools, tennis courts, gardens, sunbathers, art, and restaurants up in the air, MacLean’s powerful images give readers a glimpse of a part of the city that usually remains hidden. His photographs leave little doubt about New York City’s “green” potential and the belief that improved outdoor spaces above lead to more livable cities below. Maps and captions help the reader to easily locate the photographs, and an essay by Robert Campbell puts MacLean’s work into context. Whether you are new to the city native born, this fascinating look at hidden New York will be a revelation.